Affordable email. Enterprise-level insight.
Many organisations choose Mailchimp because it’s cost-effective. But without integration, that affordability comes at a price: Manual uploads and downloads, out-of-date lists and engagement data trapped in marketing tools. Connect for Mailchimp removes those compromises. You keep the flexibility and pricing of Mailchimp while gaining the control, visibility and confidence that comes from connected data.
One live audience, always up to date.
Connect for Mailchimp provides a deep, continuous integration with iMIS. Contacts are kept permanently synchronised. Communication preferences stay aligned. There’s no need to rebuild audiences or manage duplicate lists. Up to 26 iMIS fields can be synchronised per contact, allowing campaigns to be:
- Personalised with real membership data
- Filtered by member type, location or demographics
- Targeted using live status — not static exports
Your marketing reflects reality, not yesterday’s data.
Engagement written back to iMIS.
After each campaign, Mailchimp engagement metrics are automatically written back into iMIS and stored against individual contact records, including: delivered, opened, clicked. unsubscribed, bounced, Mailchimp rating which turns email activity into engagement insight — not just campaign performance.
Insight that connects the dots.
With dashboards built on standard iMIS reporting, teams can explore email engagement in context. They can answer questions like:
- Which member types engage most with campaigns?
- Are paid members opening and clicking?
- Which links drive action?
- Where does engagement drop off?
Because the data lives in iMIS, it can be analysed alongside events, learning, renewals and other interactions giving leaders a fuller picture of what’s working.
Why this matters...
Email is one of the strongest indicators of interest and intent. Connect for Mailchimp ensures those signals aren’t lost — they’re captured, connected and ready to inform your next move. That’s how organisations use affordable tools intelligently and turn campaigns into lasting engagement.